{"product_id":"roja-whole-beans","title":"Roja Whole Beans 12oz.","description":"\u003cp\u003eAre you ready for a coffee that breaks all the rules?\u003cbr\u003e\u003cbr\u003eRoja is not your average cup of Joe. It is a sensory explosion. It undergoes a 120-hour extended fermentation to unlock flavors you didn't know were possible in coffee. Have you ever tasted a brew that reminds you of a Tart Cherry, Red Wine, and Wild Berries? Rojas is for the adventurous palate - those who crave a vibrant, funky, and wine like acidity that stays on the tongue long after the last sip.\u003c\/p\u003e\n\u003cp\u003eWhy does it taste so different? By allowing the coffee cherries to ferment longer in a controlled environment, we intensity the natural sugars, creating a bomb of fruit flavor. \u003c\/p\u003e\n\u003cp\u003eRoja is the perfect conversation starter for your next brunch or a high-end addition to any specialty coffee menu.\u003c\/p\u003e","brand":"First Choice Brew","offers":[{"title":"Default Title","offer_id":44892959309926,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/8534\/2566\/files\/Colombian_coffee_ground_medium_roast.jpg?v=1766817467","url":"https:\/\/www.firstchoicebrew.com\/products\/roja-whole-beans","provider":"First Choice Brew","version":"1.0","type":"link"}