The Journey
What started as a gift for family and friends quickly grew into something deeper. Everyone loved their gift and asked for more. That's when the founder recognized the need for affordable, health forward, high-quality coffee that elevates the at home brewing experience.
We craft coffee you can feel good about - rooted in quality and shaped by meaningful connections from farm to cup.
Our specialty Colombian coffee is available online to New York & USA customers.
The Brew
We proudly focus on a medium roast that highlights the unique notes of each bean while offering a smooth, café-quality experience at home.
You can brew as a pour over or standard drip, or with a Chemex, French Press, Keurig, Mokapot, or even a single brew bag. Anyone can brew the perfect cup with First Choice Brew.
Women's Empowerment
Our story goes far beyond what’s in the bag. Every roast begins with a direct partnership with farms led by women and youth entrepreneurs—producers whose passion, skill, and innovation inspire us daily. We visit each farm and know the farm owners personally. All farm partners use sustainable processing methods that protect and preserve the environment. We ensure each harvest supports people and the planet.